Opportunity

As is protocol for funding of most film projects, Flickchicks required a brand developed to pitch the show Psychic Roadtrip to several TV Networks. The goal was to produce an engaging program identity, communicating the light-hearted yet spiritual tone of the show.

"Places to go. Dead people to see. “The Animal Whisperer” Amanda De Warren and “Flowerman” David Laws are two of the country’s most gifted and unique psychics. They’re taking their show down back roads to small towns countrywide, uncovering hidden mysteries and stories along the way." –Excerpt from Director Mandy Lake

Outcome

Drawing inspiration from vintage postcards and roadtrip films, the visual identity has roots in nostalgia but maintains the signature campiness the Flickchicks production house is renowned for.

Key responsibilities

• Development of a brand, logo lockup and pitch documents to send to network executives.
• Development of speculative promotional posters.
• Retouching of imagery and assets.