Opportunity

Written and directed by Melbourne filmmaker Catherine Bonny, Marked follows the story of 21-year-old Andrea, whose life unravels after a contraceptive implant sends her mind into disarray.

The scope of work required included developing a brand identity, opening and closing credit frames, and a promotional poster.

Outcome

The design solution ties in seamlessly with the film's subject matter of body horror and surreal, psychologically-charged sequences.

Custom Tusker Grotesk features a subtle embossing of the implant, which subtly moves in motion sequences to carry through the themes of paranoia. This identity was then carried through to the credit sequence which takes typographic cues from modern and historic medical charts, diagrams, and interfaces.

The two romantic interests James and Rob are each styled with red and blue respectively from costuming through to set design, and Lauren's psychological decline is denoted by subtle changes between red and blue clothing. For this reason, the colour palette of reds and blues were a natural choice. Hot red cuts through the dark navy to create a jarring visual tension.

In the promotional poster this medical theme is pushed even further, appropriating public domain medical illustrations to produce the female form. Key props were developed for the GP and doctor’s office scenes, including posters and brochures.

Key Responsibilities

• Creative direction and storyboarding of title sequence and closing credits.
• Concept development, retouching and finished artwork for promotional posters.
• Design and development of key film props.