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Run Rapid Run

Finished Art, Motion Graphics

Client

Škoda Australia

Year

2018
A zippy brand campaign for a zippy Czech car, featuring finished artwork and animation across print and digital.
Credits

Art Director

Ben Day

Copywriter

Peter James

Project overview

A playful approach to the runout promotion of Škoda's Rapid model, this project involved the production of concepts and execution of a full suite of campaign creative. Final deliverables included press ads, HTML5 banners, and social media posts, all maintaining adherence to Škoda's established brand guidelines.

These final executions were developed into templates for the MyAdbox platform to be used by the dealer network across Australia.

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